The mission of FMC is to promote farmers' markets and develop national initiatives and partnerships to further the viability, growth and prosperity of the Canadian farmers' market industry.

FMC has been created to help connect Canadian consumers to their local farmers and to address the needs of farmers’ markets across the country. With the appointment of an interim executive director, the newly formed Farmers’ Markets Canada / Les Marchés agricoles Canada will act as the voice of Canadian farmers’ markets as the industry grows in response to consumer demand.

FMC will work with provincial and territorial farmers' markets organizations to foster the devlopment of farmers' markets, encourage information sharing and networking and recommend legislation, regulations, strategies, policies, programs and standards for farmers' markets.